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2024 Conference

"More Than Entertainment: The Value of Arts and Culture"

Join us for a day of learning, networking, and raising awareness about the things that matter most to you.

Friday April 19, 2024

9:00 am to 4:00 pm
Doors Open at 8:30

Location: Midland Cultural Centre

Conference Fees:
Regular Price $59.00 plus taxes and fees
includes lunch and refreshments

Please contact info@culturealliance.ca with diet considerations

Get Your Tickets Here:

Limited Seating Available

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Conférence des collectivités créatives sur la culture

Plus que le divertissement : La valeur des arts et de la culture

Le 19 avril 2024
de 9 h à 16 h

Les portes ouvriront à 8 h 30

Billets
49 $ + taxes et frais avant le 19 mars
59 $ + taxes et frais après le 19 mars

Repas du midi et rafraîchissements compris

Achetez vos billets en ligne dès aujourd’hui

Le nombre de places est limité

Parmi les sujets abordés

(en anglais)

Le marketing : Démontrez votre valeur

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Connaître ses droits et savoir naviguer les droits d’auteur

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Tirer profit des possibilités de financement

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S’occuper de soi : La valeur des thérapies par l’art

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Konférans dé kawlèktsivité kréatsiv dla kultsur

Pluske dzu plézir : la valeur dé zawr pi dla kultsur

Dzis nef (19) awvril, deu mil vin kat (2024)
Dnef a katreur (9-4)

Lé pawrt ouv a wuit eur édmi  (8:30)

Lé biyè
Karant nef pyas ($49) avan ldzis nef mawrs
Sinkant nef pyas ($59) aprè ldzis nef mawrs

Avèk un ptsi lunch, kafé pi ju

Achté lé biyè an lign

Lé plas son limité

Lé sujè sron an anglè

Kawman svand

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Kawnèt sé drwaw pi sawèr ksé fér avèk lé drwaw doteur

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Trouvé tout skyaw an arjan pour nou zédé

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Sawkupé dmwé : lbyinèt par lawr

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Creative Communities Culture Conference

More Than Entertainment:
The Value of Arts and Culture

The arts allow us opportunities to gain experience while learning about ourselves and the people and world around us, and yes, they provide us with entertainment. But art and culture also preserve and strengthen an individual’s sense of self and a community’s sense of place. We experience culture through the artists’ values, customs and stories, and reflect on our own cultural values, traditions, feelings, beliefs, and our place in the world today. Cultural and artistic experiences are about so much more than entertainment!

We will explore this theme throughout the day with different topics. First, we will hear from our keynote speaker, Jennifer Withrow, Deputy Chief Curator at the McMichael Canadian Art Collection, as she discusses building and articulating the value of cultural organizations in contemporary society.

A pair of experts will help us work on our unique value proposition in “Marketing – Demonstrating Your Value.” If you have one, is it time to look at it in a new light? If you are looking at your value proposition for the first time, hear from an extraordinarily successful marketing professional, and a Simcoe County artist who will shed light from an artist’s perspective.

The session on “Knowing Your Value and Navigating Copyright” aims to empower individual artists and creative organizations with a foundational knowledge of copyright. Key considerations for navigating the negotiating/contracting process, understanding copyright in the world of evolving technology, and advocating for artist rights will also be covered.  Your program, product or service is worth it.

“Getting the Most Out of Funding Opportunities” will be led by experts in the field of funding projects in the cultural sector, and ensuring you promote yourself and your work or project for the best chance of success.

Finally, the day will end with “Care for Yourself: The Value of Arts Therapies,” where a panel discussion will demonstrate that working with arts and culture has personal value. We will hear from experts in dance and movement, visual arts and crafts, and music therapies.

Let’s make sure we know how to tell the public about the deep value of the arts and culture sector, and show that it’s more than entertainment!

The Culture Alliance is proud to host this conference that brings together creatives and cultural organizations for a day of learning and networking, while raising awareness about opportunities and topics that impact them and their day-to-day work.

Thank you to our group of wonderful speakers/panelists/presenters joining us for the day!

Guest Speakers

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Gizzhgondokwe kwe ndizhnicauz
Elder/Knowledge Keeper
Opening Prayer and Song

Jennifer Withrow.jpg

Keynote Speaker
More Than Entertainment

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Facilitator - Marketing: Demonstrating Your Value

Linda-Laforge.jpg

Facilitator - Marketing: Demonstrating Your Value

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Panelist - Knowiing Your Rights & Navigating Copyright

Jessica-Commanda.jpg

Panelist - Knowing Your Rights & Navigating Copyright

Erin Smith.jpg

Panelist - Getting the Most Out of Funding Opportunities

Joelle Roy.jpg

Panelist -  Getting the Most Out of Funding Opportunities

NOORA RIZV 1.jpeg

Panelist -  Getting the Most Out of Funding Opportunities

Maura Broadhurst .jpg

Panelist -  Getting the Most Out of Funding Opportunities

Rebecca-Barnstaple.jpg

Panelist - Care For Yourself: The Value of Art Therapies

Sandi-Deschambault.jpg

Panelist - Care For Yourself: The Value of Art Therapies

Kelly-Lefaive.jpg

Panelist - Care for Yourself: The Value of Art Therapies

Agenda

Emcee: Madison Fitzpatrick

8:30 - Doors Open


9:00

Territorial Land Acknowledgement
Opening Prayer & Song
 - Patricia Monague

Opening Remarks - Culture Alliance Chair & Community Leaders

Housekeeping

9:30 - Keynote Address - Jennifer Withrow

10:15 - Marketing: Demonstrating Your Value - Nicole French & Linda Laforge

11:15 - Health Break

11:30 - Knowing Your Rights & Navigating Copyright - Flora Shum & Jessica Commanda

12:30 - Lunch

1:30 - Getting the Most Out of Funding Opportunities - Erin Smith, Dr. Joëlle Roy, Noora Rizvi & Maura Broadhurst

2:30 - Butter Tart Break

2:45 - Care For Yourself - The Value of Art Therapies 
- Rebecca Barnstaple, Sandi Deschambault & Kelly Lefaive

3:45 - Door Prizes Announced

4:00 - Conference Ends

Madison Fitzpatrick
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Madison Fitzpatrick

EMCEE

In 2016, Madison graduated from Mohawk College’s journalism program. Before joining the CityNews team, Madison worked for Bell Media as a news reporter at Kicx 106 (now Pure Country) in Orillia, 104.1 The Dock in Midland, Kicx 91.7 in Sudbury, and 92.3 The Dock in Owen Sound. Moving forward in her career, she was hired by 680 NEWS in 2019 as an overnight anchor before excelling in several other roles, including editor, digital editor, and reporter. In 2021, while still reporting for CityNews, Madison joined the Rogers tv team as a producer working on local community content in Simcoe County full time. In the same year, Madison also teamed up with CityNews reporter Fil Martino to launch the Tracking a Killer: The Cold Case Files podcast.

When Madison is not working, she loves to travel the world, play broomball, and hangout with her pet bunny Percy.

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Patricia Monague

Gizzhgondokwe kwe ndizhnicauz
Elder/Knowledge Keeper
Opening Prayer and Song

 

Ahneen Boozhoo. Giizhgondokwe kwe ndizhnicauz. My name is Trish Monague, I’m a member of Beausoleil FN, and I reside on Christian Island.  I’m a mother of three children and I’m raising four of my grandchildren.  I have walked on the Anishnawbe Miikan for 35 years.  Everything I know, has been gifted to me and I acknowledge all the many teachers and all my ancestors that are guiding me today.  My purpose in life is to create a better space and a safe space in which my grandchildren can grow up in.  I believe that there are cultural bridges that can be built, but it requires all of us from all different cultures and nationalities to acknowledge that we are all related in Spirit.  I love my job; I love my work because I love my family that much.  I also believe that we have a responsibility to keep the door open for others to walk through.  I look forward to meeting and greeting everyone and if you have any questions, don’t hesitate to ask ... with care kindness and respect for all miigwech.

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Jennifer Withrow

Keynote Speaker - More Than Entertainment

 

Jennifer Withrow is the Deputy Chief Curator at the McMichael Canadian Art Collection, where she oversees the museum’s onsite and touring exhibition program, publications program, collecting activities, and other curatorial initiatives. Prior to joining the McMichael in 2013, she held curatorial, research, and programming positions at the Art Gallery of Ontario, the MacLaren Art Centre, and the Legislative Assembly of Ontario. Jennifer holds an MA in Art History from the Courtauld Institute of Art.

Jennifer Withrow
Patricia Monauge

Marketing: Demonstrating Your Value

In this engaging workshop, Nicole and Linda will support you as you navigate the relationship between your goals and passions with the needs and wants of your customers, members, or users. Participants will actively work on their value-proposition canvas developed by Dr. Alexander Osterwalder as a framework to ensure fit between the product and market. This framework is heavily used in the user-first environment we now prioritize in product development which is easily adapted to any product, service, or even employment offering.

 

Come prepared to share and discuss what you do with fellow attendees and work through the value proposition process as facilitated by our presenters. You can expect to leave with a clear understanding of the value you offer people or be set with the tools to further explore your value and how to communicate it.

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Nicole French

Facilitator

Co-Founder, Collaborative Haus Marketing

Nicole French is the co-founder of Collaborative Haus Marketing and has over 15 years of experience helping businesses and organizations meet their goals and expand their efforts. With a strong focus on user-first strategies, Nicole facilitates workshops to help organizations of all sizes discover and communicate their value and offerings. Through Value-proposition, Persona, Business Canvas, and other business strategy workshops, she coaches owners, entrepreneurs, and managers to sort through the clutter and focus their energy on what really matters to move forward successfully. Her client list includes Georgian Bay General Hospital, Interac, and Quest Art, as well as independent creative clients including potters, painters, musicians, and authors. Nicole will inspire excitement and help you determine direction in your endeavours.

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Linda Laforge

Facilitator

Portrait, Caricature Artist & Author

 

Linda Laforge has instructed at Georgian College of Applied Arts, and teaches art to groups and individuals. Linda was a member of the Barrie Arts Committee and is a founding member and organizer for Word Up, a local all genres reading series since 2014. The author of Anyone Can Draw in Ten Sessions, she guides creative journeys, both online and in person.

 

When she's not creating heirloom portrait commissions, Linda is painting and writing. She is a storyteller. Her original work melds portraiture with her love of Celtic knot design to tell the stories of her subjects, mainly climate activists and heroic figures offering visual commentary on this time we live in. See her work here: https://www.lindalaforge.com

Nicole French
Linda Laforge

Knowing Your Rights and Navigating Copyright

Join Flora and Jessica for a session that aims to empower individual artists and creative organizations with a foundational knowledge of copyright. Key considerations for navigating the negotiating/contracting process, understanding copyright in the world of evolving technology, and advocating for artist rights will also be covered.

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Flora Shum

Panelist

CARFAC

Flora Shum is a Hong Kong born-Tkaronto/Toronto based artist, educator, and cultural worker.  She co-directs Paperhouse Studio (c.2013), where she carries forward the vision for paper as the medium, and leads community arts-based programming for underserved communities. She is also a member of duo collective—AURA, and Artistic Director of CARFAC Ontario, the association of visual and media artists in Ontario. Her artistic practice is experimental and collaborative by nature, with roots in papermaking, printmaking, and book arts, extending to found objects, sculpture, and installation. She has exhibited locally and internationally, including Toronto (ON), Whistler (BC), New York (NY), and Hong Kong.

She also has project management and facilitation experience of over 10 years, and has worked with many notable organizations such as Harbourfront Centre, University of Toronto, Toronto Public Library, Toronto Biennial of Art, Textile Museum, Central Technical School (Toronto, ON.), Peter Pitseolak School (Kinngait, NU.), Attagoyuk Ilisavik (Pangnirtung, NU.), and Mozilla Foundation with YWCA Toronto and Youth Empowering Parents.

florashum.com

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Jessica Commanda

Panelist

ALAS

Jessica Commanda holds a Bachelor of Arts (Hons.) in Film & Media from Queen's University, where her passion for the intricacies of media and entertainment first flourished. Building upon this foundation, Jessica pursued her Juris Doctor at the University of Toronto, solidifying her commitment to the legal field.

She embarked on her legal career by articling and subsequently working as an associate at a full-service, mid-sized firm, where she gained invaluable experience across various legal domains. Eager to specialize further, Jessica obtained a Certificate in Entertainment Law from Osgoode Professional Development, solidifying her grasp on the legal intricacies within this dynamic and multifaceted area.

Outside of the office, she can typically be found spending time with her little rascal of a dog, enjoying live music and travelling (typically to the UK which she has a particular affinity for). Jessica is also an avid photographer and videographer, utilizing her creative talents to capture the essence of her experiences both personally and professionally.

Flora Shum
Jessica Commanda

Getting The Most Out of Funding Opportunities

Get tips from the experts on available funding opportunities in the cultural sector, and how you can promote your project for the best chance at success.

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Erin Smith

Panelist

Research and Strategic Planning Specialist

Erin Smith is research and strategic planning specialist with a focus on the creative industries (film and television, book publishing, music, magazines and interactive digital media). She currently manages the Research and Strategic Planning Team at Ontario Creates, an agency of Ontario’s Ministry of Tourism, Culture and Sport. Ontario Creates’ mandate is to be a catalyst for the economic development in Ontario’s creative industries through investment, promotion, and facilitation of innovation and collaboration.

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Dr. Joëlle Roy

Panelist

Joëlle Roy is a singer-songwriter from the Temiscaming Shores.  Joëlle has four albums under her belt and a fifth one in the oven.  The music is definitely folk,  with a blues, country Cajun twist.  Her sound is a mixture of the north wind where she became an artist and the deep south, where she completed a doctorate in Francophone studies. 

 

Also, a published author, Joëlle, was nominated for the Trillium award for her first novel.  In the last few years, Joëlle developed a passion for storytelling.  She has shared Les contes de Lafontaine in Lévis QC and Sudbury storytelling festivals.

 

A guitar and a voice that have lots to say.

 

www.joelleroy.ca

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Noora Rizvi

Panelist

Program Manager of Arts Across Canada and Arts Abroad at the Canada Council for the Arts

Noora Rizvi is the Program Manager of Arts Across Canada and Arts Abroad at the Canada Council for the Arts. She is an arts funder, producer, audience development specialist and strategy consultant with over twenty years of management experience in the Canadian cultural sector. She has produced large-scale multidisciplinary national and international festivals, directed non-profit organizations, and provided guidance to artists and organizations in her capacity as a public funder and board member. Her work has involved leading diverse teams, complex project management and budgeting, and multi-level stakeholder engagement.

Noora holds a Bachelor of Arts in English (Honours) from the University of Ottawa. She completed a Master of Business Administration at the Schulich School of Business, York University.

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Maura Broadhurst

Panelist

Getting the Most Out of Funding Opportunities

Maura Broadhurst is the Arts Sector Development Officer at Ontario Arts Council. She manages the Arts Service Organizations programs as well as programs in the Audience Development stream. Prior to this position, she was Cross-Sectoral Associate Officer working in project programs in the different disciplines, and she was the Arts Investment Fund Officer from 2011 to 2013.  From 1999 to 2011 Maura was the Curator at the Latcham Gallery, the public art gallery in Stouffville, Ontario. She has also worked at the McMichael Canadian Art Collection, London Regional Art & Historical Museums, the Living Arts Centre in Mississauga, Canadian Stage Company and Desrosiers Dance Theatre.

Erin Smith
Joelle Roy
Noora Rizvi
Maura Broadhurst

Care For Yourself: The Value of Art Therapies

Working with arts and culture has personal value.  Find out more about art, music, and bibliotherapies through a panel discussion with our speakers.

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Rebecca Barnstaple

Panelist

Dance and Movement

 

Rebecca Barnstaple (PhD Dance Studies; Graduate Program in Neuroscience 2020, York University) is the Manager of Community Initiatives, Research and Innovation at Centre Communautaire Chigamik Community Health Centre, Midland, Ontario, and an IICSI Postdoctoral Fellow, University of Guelph. A graduate of the National Centre for Dance Therapy at Les Grands Ballets Canadiens (2015), she provides education and training in dance therapy and associated research globally. She has been involved in the development and delivery of improvisational arts and health initiatives in the United States (IMPROVment, Wake Forest University) and Canada (SingWell, Toronto Metropolitan University; Piece of Mind, McGill; Dance for Health, Nova Scotia) and serves in a leadership capacity for professional organizations including the Dance Movement Therapy Association of Canada (Accreditation and Certification Committee), the American Dance Therapy Association (Research and Practice Committee), and the International Association of Dance Medicine Science (International Benchmarking Standards Task Force, Dance for Health Committee). Rebecca has just been named the Director of Research and Practice for the ZOE School of Dance Movement Therapy in Basel, Switzerland.

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Sandi Deschambault

Panelist

Arts and Bibliotherapies

 

Sandi Deschambault is a Registered Psychotherapist and Art Therapist in private practice in Midland. She provides support to individuals of all ages and is passionate about art as a healing tool for personal growth and development. Art therapy aims to assist individuals to identify and express feelings, create insight and self-awareness and encourage healing. Sandi offers her clients a wide range of art mediums including drawing, painting, clay and collage. She also incorporates stories and therapeutic games into her work where appropriate.

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Kelly Lefaive

Panelist

Music

 

Kelly Lefaive is a Music Therapist, Registered Psychotherapist (Qualifying), performer, and music educator. Based in Penetanguishene, Kelly works as a Music Therapist at Waypoint Centre for Mental Health Care and at the Georgian Bay Cancer Support Centre. She is passionate about empowering others to engage with music for better health. Within a therapeutic relationship, Kelly uses music strategies to support people in achieving their health goals. As a performer, Kelly regularly plays French-Canadian and traditional fiddle music with her family band Ariko. She has toured with various artists through Canada, Europe and the US. Highlights include a concert at Massey Hall with David Beckingham, performing at Toronto’s Harbourfront Centre with Ariko, and playing at the Much Music Video Awards with Ed Sheeran.

Rebecca Barnstaple
Kelly Lefaive
Sandi Deschamault
Midland Cultural Centre Building

To view more information on CCCC2023 and past conferences , please click the link below.

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